I am Tumelo Rathebe, a Johannesburg-based hybrid digital professional working across graphic design, web development, technical SEO, analytics, reporting, and performance optimisation. I create digital work that looks strong, functions cleanly, ranks better, and gives teams clearer insight into what is driving real results.
Open to Technical SEO, Digital Performance, Web Development, and hybrid digital roles.
I work across the technical and creative layers that shape digital performance: search visibility, site speed, reporting clarity, front-end execution, and graphic design that supports trust, usability, and conversion.
SEO audits, on-page optimisation, crawl and indexability checks, internal structure improvements, and content alignment for stronger search visibility.
I use Search Console, analytics, and performance reviews to spot friction, improve Core Web Vitals, and turn data into practical next steps for ongoing optimisation.
I build responsive websites, landing pages, and internal tools with clean front-end execution, API integrations, and conversion-focused thinking.
I bring a graphic design foundation into digital work through brand systems, layout, marketing assets, and visual decisions that strengthen clarity, trust, and overall user experience.
These examples highlight technical SEO, reporting systems, performance thinking, and product decisions tied to real business use.
As Developer / Designer, I worked on the areas that affect discoverability and action: technical SEO, landing page structure, site performance, indexability, and conversion-focused interfaces.
Built a Flask-based reporting system that pulls Google Search Console data, tracks KPIs, generates scheduled or custom reports, and exports performance data into decision-ready documents.
AURA was an investment intelligence platform built around dashboards, signal analysis, search, and reporting so dense market data could be interpreted faster and used more confidently.
The stack changes with the problem, but the goal stays the same: better visibility, cleaner builds, stronger reporting, and better-performing websites.
Google Search Console, RankMath, PageSpeed Insights, Ahrefs (Basic), SEMrush (Basic), and Screaming Frog (Basic) for technical SEO, search visibility, and audit work.
Google Analytics, Search Console reporting, KPI tracking, dashboard logic, and recurring reports that turn raw performance data into usable direction.
HTML5, CSS, JavaScript, WordPress, API integrations, WebSockets, responsive front-end development, landing pages, websites, and internal tools built to be usable, maintainable, and performance-aware.
UI/UX design, Adobe Photoshop, Illustrator, and Premiere Pro when the visual layer needs to support usability, trust, clarity, and conversion.
I usually start by identifying what is limiting performance: crawlability, slow pages, weak reporting, or unclear conversion paths. Then I fix the right layer.
Review technical SEO, indexability, page structure, site performance, tracking gaps, and conversion friction.
Map fixes and opportunities against search potential, user experience, business goals, and implementation effort.
Implement pages, components, tracking, dashboards, and API integrations with clean, usable front-end execution.
Use Search Console, analytics, reporting, and performance checks to refine visibility, UX, and conversion over time.
I started in IT support, which is why I still pay close attention to the mechanics behind every digital experience. I care about how a site is built, how it loads, how it is tracked, and how easily people can find and use it.
Today my work sits across technical SEO, web development, analytics, reporting, AIEO, and conversion-focused design. The creative background is still there, but it supports outcomes now: stronger search visibility, better UX, cleaner reporting, and more useful websites.
I am looking for roles where I can improve search visibility, build better digital experiences, and turn performance data into action. You can download my CV, portfolio, certification, or contact me directly.
