Technical SEO
Digital Performance
Analytics and Reporting
Web Development
Portfolio
Technical SEO, reporting, and web development case studies.
This portfolio highlights work across search visibility, performance optimisation, analytics, reporting systems, API-driven products, and websites built to support real business goals. The three featured case studies below are the strongest examples for Technical SEO and Digital Performance roles.
Technical SEO, Reporting, and API-Driven Web Systems
Latest Case Study
Turning SEO Visibility Into Website-Generated Leads
Technical SEO, Reporting, and Lead Generation. This case study is based on the April 2026 Search Performance report and internal member progress lead data.
Problem
The website needed to do more than appear in Google Search. It had to capture users who were actively searching for funeral services, funeral packages, pricing, contact details, policy information, and service support. The bigger challenge was turning search visibility into real business activity through contact-page visits and website-generated leads.
What I Did
I combined technical SEO, Google Search Console reporting, page-level analysis, search intent review, mobile traffic analysis, and lead-source tracking to understand how organic search was connecting to business outcomes. I used the KingdomBlue Life Report Generator to turn raw Search Console data into a monthly reporting view for clicks, impressions, CTR, rankings, top pages, country data, and device behaviour.
Growth Comparison
Organic clicks increased from 338 in February to 445 in April, a gain of 31.7%. Website-coded leads moved from 15 in February to 25 in March and 36 in April, which equals 140% growth from February to April and 44% growth from March to April. Homepage clicks rose from 224 to 272, while contact page clicks grew from 51 to 93, an 82.4% increase.
Data Insights
April showed that the website became more efficient in search. Even though total impressions were lower than February, clicks increased from 338 to 445 and CTR improved from 2.66% to 4.34%. This means the website attracted better-quality search visibility and converted more impressions into visits. The homepage remained the strongest organic entry point with 272 clicks, the contact page reached 93 clicks, mobile produced 349 clicks, and South Africa remained the primary traffic source.
Results
The website generated 445 organic clicks from 10,246 impressions in April 2026. Website-coded leads increased from 15 in February to 36 in April. The contact page grew from 51 clicks to 93 clicks. The homepage grew from 224 clicks to 272 clicks. The website maintained Page 1 average visibility with an average position of 7.21.
Key Takeaway
Technical SEO becomes more valuable when it is connected to business outcomes. This project shows how I use search data, reporting systems, page-level analysis, and lead-source tracking to measure whether SEO work is actually helping the business. The biggest win was not just more traffic. It was better search efficiency, stronger contact-page activity, and a clear increase in website-generated leads.
Skills / Tools
Technical SEO
Google Search Console
SEO reporting
Search intent mapping
CTR analysis
Lead-source analysis
Mobile-first UX thinking
Conversion-focused optimisation
HTML
CSS
JavaScript
WordPress
Python
Flask
SQLite
Custom reporting systems
Source note: April 2026 Search Performance reporting and internal member progress lead data, compared against February 2026 and March 2026 website lead tracking.
Additional Case Studies
More projects that show technical depth, measurable thinking, and business context
These supporting case studies expand on the same pattern: practical implementation, clear decision-making, and digital work tied back to outcomes.
Case Study 01
Building a Custom CMS for My Portfolio Website
I converted my own portfolio website into a custom CMS-powered platform, allowing services, case studies, projects, media, SEO content, enquiries, and page content to be managed from a secure admin dashboard without editing code.
CMS Development
PHP
MySQL
Admin Dashboard
Website Management
Problem
My portfolio website needed regular updates for services, case studies, projects, media, SEO content, and page sections. Before the CMS, every update required editing code directly, which made content changes slower and more technical than they needed to be.
What I Built
I converted the portfolio into a custom CMS-powered website with a secure admin dashboard. The CMS allows services, case studies, project content, media, SEO settings, enquiries, and page content to be managed from the backend without editing the website files manually.
CMS Features
The system includes admin login, service management, case study management, project management, media uploads, SEO controls, publish and draft statuses, featured content options, sort ordering, pricing labels, and structured content fields for cleaner website management.
Technical Direction
The CMS was built using PHP and MySQL with reusable includes, database-backed content, secure admin sessions, CSRF protection, validation, upload handling, and deployment support for shared hosting. The goal was to keep the system practical, lightweight, and easy to maintain.
Results
The portfolio can now be updated from the admin dashboard without touching code. Services, case studies, media, page content, and SEO information can be managed directly through the CMS, turning the website into a real content management platform and proof-of-work project.
Business Value
This project shows how an existing website can be upgraded into a manageable business system. Instead of relying on a developer for every text, image, document, or service update, the website owner can manage content through a secure dashboard.
Key Takeaway
A CMS is not just a backend feature. It changes how a website is maintained. This project proves that I can take an existing website and add admin control, structured content, media management, SEO support, and safer update workflows without rebuilding everything from scratch.
Skills / Tools
CMS Development
PHP
MySQL
HTML
CSS
JavaScript
Admin Dashboard
Database Management
Session Authentication
CSRF Protection
Media Uploads
SEO Metadata
Shared Hosting Deployment
Website Management
Source note: This case study is based on the custom CMS upgrade built for the AlphaDogRSA / Tumelo Rathebe portfolio website, including admin-managed services, case studies, projects, media, SEO content, enquiries, and page content.
Case Study 02
KingdomBlue
Technical SEO, performance optimisation, landing pages, and conversion-focused web execution for a live business website.
Technical SEO
Performance Optimisation
Conversion UX
Web Development
Overview
KingdomBlue needed a stronger digital foundation across public-facing pages and product journeys. My work focused on making the site easier to discover, faster to use, and clearer to convert.
Challenge
The site had to support multiple services and product journeys while improving search visibility at the same time. SEO, UX, speed, and conversion paths had to be handled as one connected problem.
My Role
Developer / Designer, with day-to-day responsibility across technical SEO, landing pages, UI components, and conversion-supporting digital assets.
What I Did
Ran SEO reviews, improved page structure and content alignment, built landing pages and reusable UI pieces, worked on speed and Core Web Vitals, and added interactive functionality through APIs and WebSockets. I also applied AIEO thinking when shaping content for both traditional and AI-assisted search environments.
Tools Used
Google Search Console
PageSpeed Insights
HTML5
CSS
JavaScript
WordPress
APIs
WebSockets
Technical Decisions
I prioritised crawlability, page speed, and landing page structure before layering on visual polish. Reusable front-end components kept the experience more consistent and made future updates easier to manage.
Outcome / Impact
The result was a stronger technical base for search visibility, cleaner user journeys, and a site experience better aligned with enquiry and conversion goals. It also connected day-to-day SEO work more closely to the actual build.
Why This Matters
This is the kind of work Technical SEO and Digital Performance roles require: diagnosing visibility problems, improving the front end, and tying optimisation back to business actions.
Case Study 03
SEO Reporting and Analytics System
A Flask-based reporting system that turned Search Console data into repeatable analysis, KPI tracking, and stakeholder-ready outputs.
Analytics
Reporting
Google Search Console
Python
Overview
The KingdomBlue Life Report Generator is a Python and Flask application built to turn Search Console data into usable monthly and custom reports. It replaced one-off reporting with a repeatable workflow for analysis and stakeholder updates.
Challenge
Search performance data existed, but pulling it into a consistent reporting process was slow and fragmented. The system needed to fetch reliable data, preserve history, and generate outputs the team could actually use.
My Role
I designed and built the reporting workflow, from Search Console integration and KPI logic to the dashboard, data storage, and export flow.
What I Did
Built the Flask app, connected the Google Search Console API, created KPI and trend views, added custom date ranges, stored historical metrics in SQLite, and generated downloadable Excel reports with optional scheduled email delivery.
Tools Used
Python
Flask
SQLite
Search Console API
OpenPyXL
Chart.js
SMTP
Excel Exports
Technical Decisions
Flask kept the system lightweight and fast to iterate on. I used SQLite for local historical analysis, separated the report engine from the web layer, and streamed Excel files in memory so reports could be delivered without depending on server-side file storage.
Outcome / Impact
The team got a reusable reporting tool instead of manual spreadsheet work. Search visibility trends, KPI movement, and period comparisons became easier to review, share, and act on.
Why This Matters
It shows the reporting side of digital performance: not just finding issues, but building the systems that help teams monitor, explain, and improve performance over time.
Additional Visual Work
Supporting design work beyond the featured technical case studies
Design remains part of my background, but the strongest examples for technical roles are the case studies above. This gallery shows the broader visual range behind that work.
Web Projects
Live websites and supporting builds
Client websites and landing pages that show practical front-end execution, responsive builds, and business-focused delivery.
Emang Bomme
A construction company website with a focus on modern design and functionality.
Visit Site
Tlhopego Thapelo Business Holdings
A corporate site highlighting diverse business ventures.
Visit Site
P and Twin Molefe Holdings
A professional website for a holdings company with a clean aesthetic.
Visit Site
Kingdom Blue Funeral
Funeral services website with insurance, consultation, and royal care services.
Visit Site
Thaba Risk Advisory
Risk advisory consultancy providing asset protection and AUDETEX compliant services.
Visit Site
Web Apps
Interactive tools and product experiences
Calculators and interactive tools built around usability, clear workflows, and operational value. Internal reporting systems are documented as case studies instead of public demos.
Video and Motion
Motion edits and visual storytelling
Original edits, event highlights, anime mixes, and cinematic cuts created for clients and fan projects.
Booklets and Publications
Long-form design and corporate storytelling
Corporate profiles, annual reports, and publication layouts.
Documents and Print Design
Guides, flyers, certificates, and brand assets
Training materials, promotional flyers, recognition certificates, and branded documents prepared for clients and teams.
Capabilities
Technical digital capability across search, build, and reporting
Technical SEO
On-page optimisation, indexability improvements, search visibility work, and site performance thinking grounded in real implementation.
Analytics and Reporting
Search Console reporting, KPI tracking, reporting workflows, and dashboard thinking designed to support faster decisions.
Web Development and UX
Responsive builds, API integrations, front-end components, and conversion-focused UX that connect technical work to business outcomes.
Hiring for Technical SEO, Digital Performance, or Web Development?
If you need someone who can improve search visibility, build better pages, and turn performance data into practical action, download my CV, portfolio, certification, or contact me directly.