About

Technical digital specialist with a creative foundation.

I am Tumelo Rathebe (AlphadogRSA / Alphadog_RSA), a Johannesburg-based hybrid digital specialist working across graphic design, web development, technical SEO, analytics, reporting, and performance optimisation. I use design to strengthen clarity and trust, and the technical layer to improve visibility, usability, and outcomes.

Tumelo Rathebe portrait
Johannesburg, South Africa
My Story

The technical side shaped the way I design and build.

I started in IT support, which gave me an early bias toward problem solving, structure, and systems. That background still shapes how I approach websites, search visibility, reporting, performance, and implementation today.

My work now sits across technical SEO, analytics, reporting, web development, graphic design, and product UI. I care about how digital work looks, but more importantly how it loads, ranks, measures, and converts.

Technical SEO Analytics & Reporting UI and UX Design Web Development Graphic Design Performance Optimisation API Integrations Adobe Creative Suite Cloud Solutions Motion Design
Tumelo Rathebe working
Experience

Experience across digital delivery, design, and support

Hands-on roles across technical support, design execution, web delivery, and cross-functional problem solving.

The Creatives Department

Graphic Design, Web Development, and Digital Delivery

Developer / Designer

Royal Bafokeng Holdings

IT and Digital Support

Enterprise systems and user experience

Chaos Kulture

Video Editing and Visual Design

Motion, social, and campaign assets

Listen To The Kids Media and Communication

IT Technician and Creative Support

Production-ready deliverables

Need someone who can design, build, optimise, and measure?

I work across technical SEO, web development, analytics, reporting, and graphic design when the brief needs more than one discipline.