Technical SEO, CMS development, and digital performance with a creative foundation.
I am Tumelo Rathebe (AlphadogRSA / Alphadog_RSA), a Johannesburg-based hybrid digital specialist working across technical SEO, CMS development, web development, analytics, reporting, graphic design, and performance optimisation. I build websites, admin systems, and digital workflows that help businesses improve visibility, manage content, measure performance, and convert attention into real outcomes.
The technical side shaped the way I design and build.
I started in IT support, which gave me an early bias toward problem solving, structure, and systems. That background still shapes how I approach websites, CMS development, search visibility, reporting, performance, and implementation today.
My work now sits across technical SEO, CMS development, analytics, reporting, web development, graphic design, and product UI. I care about how digital work looks, but more importantly how it loads, ranks, measures, converts, and gives businesses control over their own content.
Experience across SEO, CMS development, design, and digital delivery
Hands-on work across technical support, CMS development, website delivery, SEO implementation, design execution, reporting, and cross-functional problem solving.
The Creatives Department
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Motion, social, and campaign assetsIT Technician and Creative Support
Production-ready deliverablesNeed someone who can design, build, optimise, and measure?
I work across technical SEO, CMS development, web development, analytics, reporting, and graphic design when the brief needs more than one discipline.